Photo and video sharing platform Instagram’da very interesting sharing type of a certain 22 million shares received the lens after the research became clear.
Facebook’s Instagram is one of the most popular social media platforms in recent years.
A study that examined the habits of Insragram users revealed the most interesting type of sharing on the platform.
The research, which examined data from 22 million Instagram posts, found that scrolling posts were the most interesting type of sharing on the platform.
According to the same study, the per-share interaction of scrolling posts on Instagram stands at 1.92 percent.
This rate is 1.74 percent for shares consisting of single images and 1.45 percent for content consisting of single videos.
In 2017, scroll posts accounted for only about 4 percent of all posts on Instagram, according to the study. By July 2020, that was about 2 percent.